Overview of Colgate Ad
In our daily body care routines, we often prioritize our hair, skin, and overall hygiene but tend to overlook an essential aspect—our dental health. While toothpaste brands commonly market their products based on teeth whitening, fresh breath, or germ-killing properties, there is one brand that stands out with a unique approach. Colgate Strong Teeth Toothpaste has launched a smart campaign, “Yeh paste hi nahi, daanton ka poshan hai!” (It’s not just toothpaste, it’s nourishment for your teeth!), addressing the need for dental nourishment in an unconventional and creative way. Let’s delve into why this advertisement by Colgate is extra unique and showcases the brilliance of their marketing team.
What is the advertisement all about?
The heartwarming advertisement begins with the toothless grandmother affectionately expressing her preference for Colgate Strong Teeth Toothpaste. Although it’s obvious that she doesn’t use it herself, she purchases it for her beloved “cutting machine,” her grand-daughter. The advertisement proceeds to showcase the grand-daughter’s role in helping the grandmother with various tasks, demonstrating her efficiency and strength.
From cutting sugarcane to tearing jeera goli packets and even effortlessly opening milk packets, the grand-daughter’s actions depict the toothpaste’s impact on her dental health. The advertisement reveals that Colgate Strong Teeth Toothpaste is formulated with calcium and arginine, key ingredients that nourish teeth and make them twice as strong. The toothpaste’s exceptional qualities are summed up with the tagline, “Paste hi nahi, Poshan hai ye” (It’s not just toothpaste, it’s nourishment).
By highlighting the toothless grandmother’s reliance on her grand-daughter’s strength and showcasing the toothpaste’s nourishing properties, the advertisement successfully conveys its message. It emphasizes that Colgate Strong Teeth Toothpaste goes beyond being an ordinary toothpaste, providing gentle nourishment to our teeth. This message resonates with the audience, encouraging them to prioritize dental care and recognize the importance of maintaining strong and healthy teeth.
Key Points to notice :
1. A New Concept – Nourishment of Teeth #DaantonKaPoshan :
Colgate Strong Teeth Toothpaste introduces a cutting-edge technology combining calcium boost and arginine, which not only enhances dental hygiene but also strengthens teeth by two times. Unlike previous toothpaste ads that solely focused on traditional benefits, this advertisement stands out by highlighting the crucial aspect of dental nourishment. This fresh perspective captivated the attention and appreciation of the masses, emphasizing the brand’s commitment to holistic oral care.
2. Promoting Toothpaste Using a Toothless Person?
In a clever twist, Colgate Strong Teeth Toothpaste chooses to feature a toothless grandmother in their advertisement. The toothpaste’s benefits are showcased through the grandmother’s reliance on her “cutting machine,” her grand-daughter, who assists her in various tasks. This seemingly unusual approach humorously portrays how strong teeth indirectly contribute to accomplishing everyday activities. This unconventional strategy proved to be a resounding success, captivating the audience and leaving a lasting impression.
3. Reaching the Target Bracket:
Colgate’s advertisement primarily targets parents of children aged 6-14, effectively conveying the message of tooth strength and dental nourishment. By emphasizing the importance of strong teeth during the formative years, the advertisement resonates with parents who are concerned about their children’s oral health. This precise targeting ensures the message reaches the intended audience, fostering brand awareness and trust.
Conclusion:
Directed by Amit Sharma under the production house Chrome Pictures, this advertisement stands as a testament to Colgate’s ability to think outside the box. The marketing team’s creativity and ingenuity shine through, effectively capturing the attention of viewers and garnering widespread appreciation. This unconventional approach not only promotes the brand but also highlights the pressing need for everyone to focus on the nourishment of their teeth.
Colgate Strong Teeth Toothpaste’s advertisement breaks away from the conventions of traditional toothpaste promotions. By introducing a unique concept centered around dental nourishment, Colgate has demonstrated its innovative approach and marketing prowess. The ad successfully conveys the message that nourishing our teeth is crucial, prompting viewers to reconsider their dental care choices. Through this extraordinary advertisement, Colgate has not only differentiated itself from competitors but has also contributed to raising awareness about the significance of dental health.
Written By V. Prannoy Hans
